Philly Budget Priorities
In 2021, I was asked by 5th Square, a nonprofit in Philadelphia, to create a campaign that included a set of icons, social media graphics, and a one-sheet. The objective of the project was "to call on City Council to support a city budget that promotes clean neighborhoods, funds our city parks and Rec center programming, keeps residents in their homes, provides for safer and sustainable mobility choices, and makes our public spaces accessible for all Philadelphians."
I worked directly with 5th Square to select a color palette, an illustration style, and implement creative direction for the collateral. My goal was to create a consumer-friendly design that was eye-catching yet easy-to-digest to entice the community to take a direct call to action on these public safety and wellness initiatives.